Category: Marketing

GDPR and direct marketing. What the ICO’s enforcement action against Experian tells us. Weekly Digest 44

After taking a week’s breather, it’s again an action by the ICO that draws my attention. On Tuesday, the ICO issued an enforcement notice to Experian. Experian was one of three credit reference agencies that the ICO has been auditing for the last two years after a complaint from Privacy International. As I’ve mentioned in … Continued

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How to Reduce Compliance Risks with Your Corporate Blog ?

Corporations rely on their blogs for any number of benefits. Not only is it a smart way to improve your search rankings, but it’s also an excellent way to improve your communication channels. Blogs that focus on providing real solutions to the reader send strong messages to customers (and potential customers) that their needs take … Continued

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7 GDPR principles applied to marketing with examples

For marketers, the General Data Privacy Regulation (GDPR) has changed the way they go about their business. This post explores the seven GDPR principles and how they apply to marketing. GDPR compliance centres around these key principles.1. Lawful, Fair and Transparent Data HandlingThe first principle of GDPR compliance is “Lawfulness, Fairness and Transparency”. Lawfulness and … Continued

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Five Legitimate Interest Examples for Email Marketers

When GDPR came into force on May 25th 2018, some of the methods used by businesses to gain data-processing consent were outlawed. Previously, it was possible to gain opt-out consent from clients when they created an account. This type of consent involved either checking a box to avoid being on a mailing list or unchecking … Continued

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