Category: Marketing

7 GDPR principles applied to marketing with examples

For marketers, the General Data Privacy Regulation (GDPR) has changed the way they go about their business. This post explores the seven GDPR principles and how they apply to marketing. GDPR compliance centres around these key principles. 1. Lawful, Fair and Transparent Data Handling The first principle of GDPR compliance is “Lawfulness, Fairness and Transparency”. … Continued

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Five Legitimate Interest Examples for Email Marketers

When GDPR came into force on May 25th 2018, some of the methods used by businesses to gain data-processing consent were outlawed. Previously, it was possible to gain opt-out consent from clients when they created an account. This type of consent involved either checking a box to avoid being on a mailing list or unchecking … Continued

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