For marketers, the General Data Privacy Regulation (GDPR) has changed the way they go about their business. This post explores the seven GDPR principles and how they apply to marketing. GDPR compliance centres around these key principles. 1. Lawful, Fair and Transparent Data Handling The first principle of GDPR compliance is “Lawfulness, Fairness and Transparency”. … Continued
Read MoreLet’s cut to the chase. The GDPR does not require encryption. But Article 32, which deals with security, requires that each organisation does an analysis as to the risks related to data loss and implements appropriate safeguards. It does recommend (but does not require) encryption as being an appropriate means of protection personal data in … Continued
Read MoreWhen GDPR came into force on May 25th 2018, some of the methods used by businesses to gain data-processing consent were outlawed. Previously, it was possible to gain opt-out consent from clients when they created an account. This type of consent involved either checking a box to avoid being on a mailing list or unchecking … Continued
Read MoreGDPR initially came into force on 25th May 2018, but there was no sign of companies being ready for it in the preceding months. Research in late 2016 by the Chartered Institute of Marketing found that 41% of marketers were unsure about best practices or laws surrounding the handling of consumers’ personal data. Regardless, the … Continued
Read MoreData protection, privacy, and how our personal data is used by companies and other institutions has recently become a prominent issue. There are many reasons for this, but some are easily identifiable: The GDPR coming into effect in Europe, giving individuals legal rights over their data and making companies accountable in the event of non-compliance … Continued
Read More
